Capture investors’ attention with your business’s most impressive achievements and key statistics. Each point should leave them impressed.
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Impressive Growth: Showcase your growth rate prominently. For instance, state, “Achieved 3x revenue growth from 2018 to 2019, and we’re on track for $3 million this year,” instead of simply saying, “Expecting $3 million in revenue this year.”
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Noteworthy Metrics: Highlight significant metrics such as the number of prestigious customers/users, impressive customer retention rates, or the total quantity of items sold. You can also mention the total funds raised previously.
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Exceptional Team: Provide insight into your team’s capabilities. Demonstrate why your team is the best fit for the job by mentioning specific achievements and qualifications of key team members. Additionally, name any influential investors, partners, or advisors associated with your venture.
Example List:
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Growth Metric: Be precise in your growth figures. For instance, “We’ve achieved $– in revenue, with a consistent doubling rate every year,” holds more weight than simply saying, “We’re experiencing rapid growth.”
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Key Metrics: Include essential statistics such as the number of customers, showcasing notable clients like X, Y, and Z, and emphasize a steady month-over-month growth rate of 10%.
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Past Funding: Specify the total funds raised and mention any noteworthy investors who have supported your venture.
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Team Expertise: Highlight the accomplishments of your team members, from the CEO’s achievements to the COO’s contributions. Don’t forget to mention your advisors and any prominent partnerships.
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Strategic Partnerships: Highlight important partnerships, such as a long-standing collaboration with X since 2018.
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Market Insights: Provide data on the market size, e.g., “$2 billion market with a 40% Compound Annual Growth Rate (CAGR).” If applicable, discuss the market’s growth potential.
Additional Tips:
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Prioritize the Best: Place your top 1-3 points at the forefront, as they will be featured on your company card in the Explore page once you reach $5,000 in funding.
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Conciseness is Key: Keep your points brief and impactful. Avoid lengthy paragraphs, as they will be condensed into automatic marketing copy and displayed on your company’s Explore page as clear, punchy bullet points.
